Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment - Softcover

Sonnenberg, Frank K

Softcover

ISBN 10: 0070596603 ISBN 13: 9780070596603

Publisher: McGraw-Hill, 1996

Synopsis

In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace; building honest, open communication with employees; and putting integrity back where it belongs, right beside the corporate bottom line.

About this title

From the Back Cover:

How to cultivate values and deliver value--the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough challenges. In this practical and much-praised guide, marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.

From Publishers Weekly:

In a time "of unparalleled change, turbulence and uncertainty," Sonnenberg, who heads a New Jersey marketing firm, calls for a reassessment of priorities and the restoration of traditional business values, including trust and care for customers and employees. Rejecting the debilitating results-at-any-cost business mentality, he probes the information age's new realities and crafts a holistic view of the modern corporation, one that sees itself as an organic whole. Sonnenberg stresses building organizations that adapt quickly to change, establishing learning environments, accepting risks, handling time compression and dismantling bureaucracies. His expansive ideas on service, mission, commitment, vision and communications are invigorating. Fortune Book Club and Newbridge Executive Program alternates.
Copyright 1993 Reed Business Information, Inc.

About this edition

• Publisher: McGraw-Hill
• Publication date: 1996
• ISBN 10: 0070596603
• ISBN 13: 9780070596603
• Binding: Paperback
• Number of pages: 261