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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager - Softcover
Synopsis
Organized to permit swift and early access, the book also contains revealing information about well-known companies and products, as well as descriptions of some of the world's biggest and most influential advertising agencies. Sprinkled with witty and enlightening quotes from a variety of sources, Field Guide to Marketing sparks deeper thinking about the contemporary issues in marketing. Marketing professionals and general managers alike will find themselves using this reference tool daily.
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