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Corporate Information Strategy and Management: Text and Cases - Softcover

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9780071122924: Corporate Information Strategy and Management: Text and Cases

Synopsis

"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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About the Author

F. Warren McFarlan, the Albert H. Gordon Professor of Business Administration, joined the Harvard Business School faculty in 1962.

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  • PublisherMcGraw-Hill
  • Publication date2002
  • ISBN 10 0071122923
  • ISBN 13 9780071122924
  • BindingPaperback
  • LanguageEnglish
  • Edition number6
  • Number of pages726
  • Rating
    • 3.85 out of 5 stars
      39 ratings by Goodreads

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9780072947755: Corporate Information Strategy and Management: Text and Cases

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ISBN 10:  0072947756 ISBN 13:  9780072947755
Publisher: McGraw-Hill/Irwin, 2005
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Applegate, Lynda M., Austin, Robert D., McFarlan, F. Warren
Published by McGraw-Hill Companies, The, 2002
ISBN 10: 0071122923 ISBN 13: 9780071122924
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Paperback. Condition: Very Good. Corporate Information Strategy and Management: Text and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071122924

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071122924

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Applegate, L.M. et al
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ISBN 10: 0071122923 ISBN 13: 9780071122924
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ISBN 10: 0071122923 ISBN 13: 9780071122924
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