"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
"synopsis" may belong to another edition of this title.
Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill (Tx) 2002-08-01, 2002. Paperback. Book Condition: New. 6th. 0071122923 Ships promptly. Bookseller Inventory # AUD3968PAST1114201319202
Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: New. 6th. Bookseller Inventory # DADAX0071122923
Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0071122923
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800711229241.0
Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: New. Bookseller Inventory # P110071122923