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Corporate Information Strategy and Management: Text and Cases - Softcover

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9780071122924: Corporate Information Strategy and Management: Text and Cases

Synopsis

"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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About the Author

F. Warren McFarlan, the Albert H. Gordon Professor of Business Administration, joined the Harvard Business School faculty in 1962.

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9780072947755: Corporate Information Strategy and Management: Text and Cases

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ISBN 10:  0072947756 ISBN 13:  9780072947755
Publisher: McGraw-Hill/Irwin, 2005
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Applegate, Lynda M., Austin, Robert D., McFarlan, F. Warren
Published by McGraw-Hill Companies, The, 2002
ISBN 10: 0071122923 ISBN 13: 9780071122924
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Applegate, L.M. et al
Published by McGraw-Hill, 2003
ISBN 10: 0071122923 ISBN 13: 9780071122924
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071122924. Seller Inventory # 8657457

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