Synopsis
Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
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About the Author
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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Pricing : Making Profitable Decisions
Published by
McGraw Hill Higher Education, 2003
ISBN 10: 0071198601
ISBN 13: 9780071198608
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Hardcover
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # H-288-478
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