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Entrepreneurship: A Small Business Approach - Softcover

 
9780071221221: Entrepreneurship: A Small Business Approach
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Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

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Other Popular Editions of the Same Title

9780078023187: ENTREPRENEURSHIP: The Art, Science, and Process for Success

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ISBN 10:  0078023181 ISBN 13:  9780078023187
Publisher: McGraw Hill, 2015
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Bamford, C. E
Published by McGraw-Hill (2011)
ISBN 10: 0071221220 ISBN 13: 9780071221221
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Bamford, Charles E.
Published by McGraw Hill Higher Education (2010)
ISBN 10: 0071221220 ISBN 13: 9780071221221
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