ENTREPRENEURSHIP: The Art, Science, and Process for Success - Softcover

Bamford, Charles; Bruton, Garry

Softcover

ISBN 10: 1260085368 ISBN 13: 9781260085365

Publisher: McGraw-Hill Education, 2018

Synopsis

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice at the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2018
• ISBN 10: 1260085368
• ISBN 13: 9781260085365
• Binding: Paperback
• Edition number: 3
• Number of pages: 368