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Synopsis
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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Consumer Behavior & Marketing Strategy, 9th Edition
Published by
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy
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Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy
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Paperback. Condition: Very Good. Consumer Behavior & Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071267816
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Consumer Behavior & Marketing Strategy, 9th Edition
Published by
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071267816
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Consumer Behavior
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ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy, 9th Edition
Published by
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-H-022-02266
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Consumer Behavior & Marketing Strategy, 9th Edition
Published by
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-005-02852
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071267816. Seller Inventory # 9797723
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