This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
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Karl Ulrich (Philadelphia, PA) is a professor at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) is a professor at the Massachusetts Institute of Technology - both in the MIT Sloan School of Management and in the MIT School of Engineering.
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