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Stephen Smith is the President and CEO of Optas, Inc. the leading provider of web-based Customer Relationship Management tools for the Pharmaceutical and Healthcare industries. Mr. Smith holds a BSEE from the Massachusetts Institute of Technology and an MS from Harvard University. He has been working in the fields of Data Mining and Data Warehousing for the past 15 years. His initial work included research into new data mining techniques and optimized database sorting for massively parallel supercomputers. His recent work has included applying these technologies to real world business problems in managing customer databases, including directing the teams that were responsible for the creation of the data mining tools: Darwin (at Thinking Machines and now at Oracle) and Discovery Server (at Dun & Bradstreet). Mr. Smith has co-authored "Data Warehousing, Data Mining and OLAP"(1997) and "Building Data Mining Applications for CRM"(1999) from McGraw-Hill publishers. He can be contacted at: www.optas.com.
Kurt Thearling has spent much of the last decade designing, using, and evaluating data mining and customer relationship management technologies. As Director of Analytics at CRM software vendor Exchange Applications, Kurt directs the use of data mining and decision support technology as part of EA's software development and consulting practice. His extensive data mining web and CRM site can be found at www.thearling.com.
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