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Synopsis
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
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About the Author
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior and Marketing Strategy
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Consumer Behavior
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Consumer behavior and marketing strategy. (McGraw-Hill / Irwi series in marketing). Ex-Library.
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Irwin / McGraw-Hill, Boston, &c., 2002
ISBN 10: 0072410647
ISBN 13: 9780072410648
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Consumer Behavior and Market Strategy, 6th
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McGraw-Hill Irwin, Boston, MA, 2002
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Consumer Behavior
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Consumer Behavior and Market Strategy, 6th
Published by
McGraw-Hill Irwin, Boston, MA, 2002
ISBN 10: 0072410647
ISBN 13: 9780072410648
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Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 6th Edition. The text has some highlighting, the cover is in nice condition. Quantity Available: 1. ISBN: 0072410647. ISBN/EAN: 9780072410648. Pictures of this item not already displayed here available upon request. Inventory No: 1560759086. Seller Inventory # 1560759086
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