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Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
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About the Author:
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
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- PublisherIrwin/McGraw-Hill
- Publication date2004
- ISBN 10 0072980079
- ISBN 13 9780072980073
- BindingProduct Bundle
- Number of pages900
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