This popular text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical on their thinking about theory. Each theory chapter follows a consistent format that includes a vignette, an introduction, a summary of assumptions, a description of core concepts, and a critique. This consistency provides continuity for students and ensures a balanced presentation of theories. The Third edition includes the most current communication research available (at the time), with over 100 new references. Additionally, every theory chapter features a new Theory at a Glance box to aid student understanding, as well as Expanded References for further research, and revised Theory Into Practice boxes that incorporate student voices and feedback. The Online Learning Center (www.mhhe.com/west3) provides supplemental resources for students and instructors. Student resources include chapter outlines, study quizzes, crossword puzzles, and internet activities. For instructors, the OLD offers an online Instructor's Resource Manual, PowerPoint TM slides, and additional teaching resources.
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Book Description McGraw-Hill Companies, 2007. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110073135615