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Synopsis
This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.
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About the Author
Richard West is a professor in the Department of Communication at the University of Southern Maine in Portland. He received his B.A. and M.A. from Illinois State University, and his Ph.D. from Ohio University. Lynn H. Turner is a professor in Communication Studies at Marquette University in Milwaukee, Wisconsin. She received her B.A. from the University of Illinois--Chicago, her M.A. from the University of Iowa, and her Ph.D. from Northwestern University.
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- PublisherMcGraw-Hill Humanities/Social Sciences/Languages
- Publication date2003
- ISBN 10 0767430344
- ISBN 13 9780767430340
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages608
- Rating
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Introducing Communication Theory: Analysis and Application (NAI)
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Introducing Communication Theory: Analysis and Application (NAI)
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ISBN 10: 0767430344
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Introducing Communication Theory: Analysis and Application (NAI)
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ISBN 13: 9780767430340
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