Basic Marketing: A Global-managerial Approach

 
9780075617990: Basic Marketing: A Global-managerial Approach

Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.

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J. McCarthy; W. D. Perreault Jr.
Published by Mcgraw-Hill College (1998)
ISBN 10: 0075617994 ISBN 13: 9780075617990
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W. D. Perreault Jr.
Published by Mcgraw-Hill College (1998)
ISBN 10: 0075617994 ISBN 13: 9780075617990
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