Items related to Basic Marketing: A Global-managerial Approach

Basic Marketing: A Global-managerial Approach - Hardcover

W. D. Perreault Jr.; J. McCarthy

 
9780075617990: Basic Marketing: A Global-managerial Approach
Hardcover
ISBN 10: 0075617994 ISBN 13: 9780075617990
Publisher: McGraw-Hill College
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Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.

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  • PublisherMcGraw-Hill College
  • ISBN 10 0075617994
  • ISBN 13 9780075617990
  • BindingHardcover
  • Number of pages791
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