Items related to Competitive Retail Marketing: Dynamic Strategies for...

Competitive Retail Marketing: Dynamic Strategies for Winning and Keeping Customers (McGraw-Hill Marketing for Professionals) - Hardcover

Collins, Andrew

 
9780077075675: Competitive Retail Marketing: Dynamic Strategies for Winning and Keeping Customers (McGraw-Hill Marketing for Professionals)

Synopsis

A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales.

"synopsis" may belong to another edition of this title.