Brainstorming and Beyond: A User-Centered Design Method - Softcover

Wilson, Chauncey

  • 3.27 out of 5 stars
    15 ratings by Goodreads
 
9780124071575: Brainstorming and Beyond: A User-Centered Design Method
Softcover
ISBN 10: 0124071570 ISBN 13: 9780124071575
Publisher: Morgan Kaufmann, 2013

Synopsis

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

  • Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support
  • Explores efficient processes for analyzing the value of ideas
  • Examines ways to generate visual as well as textual ideas

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About the Author

Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering, brainstorming, surveys, victimization, and inspection methods. He has worked in small and large firms, started teams, consulted for a large firm, and consulted as a lone consultant. He enjoys the role of mentor and always tries to highlight the pros and cons of methods, principles, and processes. He is a member of the Skeptic’s society and enjoys the role of “Chief Skeptic.” Chauncey does not believe in magic numbers, miracle methods, or methodolotry.

From the Back Cover

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

"About this title" may belong to another edition of this title.

Publisher
Morgan Kaufmann
Publication date
2013
Language
English
ISBN 10 
0124071570
ISBN 13 
9780124071575
Binding
Paperback
Edition number
1
Number of pages
84
Rating
  • 3.27 out of 5 stars
    15 ratings by Goodreads

Other Popular Editions of the Same Title

9780124071667: Brainstorming and Beyond: A User-Centered Design Method by Wilson, Chauncey (2013) Paperback

Featured Edition

ISBN 10:  012407166X ISBN 13:  9780124071667
Publisher: Morgan Kaufmann Publishers, 2013
Softcover