Synopsis
For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.
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From the Back Cover
Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.
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Multivariate Data Analysis
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Multivariate Data Analysis
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Pearson College Div (edition Subsequent), 2005
ISBN 10: 0130329290
ISBN 13: 9780130329295
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Multivariate Data Analysis
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ISBN 10: 0130329290
ISBN 13: 9780130329295
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