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Marketing: An Introduction, Canadian Edition - Softcover

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9780130391278: Marketing: An Introduction, Canadian Edition

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Appropriate for students taking an introductory course in marketing at both the college and university levels.

This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

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Armstrong, Gary; Kotler, Philip; Cunningham, Peggy; Mitchell
Published by Pearson Education Canada, 2004
ISBN 10: 0130391271 ISBN 13: 9780130391278
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