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Synopsis
This book presents a wealth of information about business. Readers will appreciate the bookÕs up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleÕs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business in TodayÕs Competitive Environment. An essential resource for every business owner and professional.
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From the Back Cover
This book presents a wealth of information about business. Readers will appreciate the bookÕs up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleÕs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business in TodayÕs Competitive Environment. An essential resource for every business owner and professional.
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Business Today
Published by
Prentice Hall College Div, 1998
ISBN 10: 0130808199
ISBN 13: 9780130808196
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Hardcover
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Business Today
Published by
Prentice Hall College Div, 1998
ISBN 10: 0130808199
ISBN 13: 9780130808196
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Business Today (9th Edition)
Published by
Prentice Hall College Div, 1998
ISBN 10: 0130808199
ISBN 13: 9780130808196
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Hardcover
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 8/17/1998 Binding: Hardcover Pages: 668 ninth edition. Seller Inventory # 6229787
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Business Today (9th Edition)
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BUSINESS TODAY NINTH EDITION (HB)
Published by
Prentice Hall College Div, 1998
ISBN 10: 0130808199
ISBN 13: 9780130808196
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Business Today(bf4u)
Published by
Prentice Hall College Div, 1998
ISBN 10: 0130808199
ISBN 13: 9780130808196
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Business Today(bf4u)
Published by
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ISBN 10: 0130808199
ISBN 13: 9780130808196
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The Newly Independent States of Eurasia: Handbook of Former Soviet Republics
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