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Synopsis
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From the Publisher
Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey. The fundamental strengths of the Sixth Edition are its innovative, data-analytic survey-research approach and its pedagogical features.
From the Back Cover
Key Benefit: Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey (and database) that integrates various topics, permitting a cohesive study of the subject. The fundamental strengths are its innovative, data-analytic survey-research approach and its internal pedagogical features. Key FEATURES: incorporates trends in pedagogy (e.g., active and collaborative learning); demonstrates the increased use of statistical software on pc's; presents modern statistical developments; and includes trends in business school curriculum (e.g., ethics, globalization, and quality). Market:
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