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Synopsis
This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. Chapter topics cover concepts in five key areas: getting started, observation and measurement, design and implementation, describing and hypothesis testing, and statistical tests. For individuals of diverse interests and backgrounds with a common goal of learning the ins and outs of behavioral research methods.
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From the Back Cover
This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. Chapter topics cover concepts in five key areas: getting started, observation and measurement, design and implementation, describing and hypothesis testing, and statistical tests. For individuals of diverse interests and backgrounds with a common goal of learning the ins and outs of behavioral research methods.
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- PublisherPrentice Hall
- Publication date2001
- ISBN 10 0130915173
- ISBN 13 9780130915177
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages460
- Rating
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Beginning Behavioral Research: A Conceptual Primer (4th Edition)
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ISBN 10: 0130915173
ISBN 13: 9780130915177
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Beginning Behavioral Research: A Conceptual Primer (4th Edition)
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Beginning Behavioral Research: A Conceptual Primer (4th Edition)
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Beginning Behavioral Research: A Conceptual Primer: United States Edition
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Beginning Behavioral Research: A Conceptual Primer
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Beginning Behavioral Research: A Conceptual Primer (4th Edition)
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Beginning Behavioral Research: A Conceptual Primer (4th Edition)
Published by
Prentice Hall College Div, 2001
ISBN 10: 0130915173
ISBN 13: 9780130915177
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