Items related to Basic Marketing Research: A Decision-Making Approach
Synopsis
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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- PublisherPearson College Div
- Publication date2005
- ISBN 10 0131548654
- ISBN 13 9780131548657
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages631
- Rating
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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition
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Basic Marketing Research: A Decision-Making Approach [With SPSS 13.0 Student CD]
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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)
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Basic Marketing Research: A Decision-Making Approach
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BASIC MARKETING RESEARCH W/SPSS 13.0 STUDENT CD
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