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Management Information Systems: Managing the Digital Firm, Fourth Canadian Edition, is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms' returns and maximize the value of their information technology investments.
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Utilizing technology to explain information systems and technology, this best seller prepares readers for the ever-changing demands of information systems management. The authors focus on the interconnections between technology, the organization, and IS management. Explores all of today's leading-edge topics such as intranets and extranets, firewalls and Internet security, Internet-based group collaboration, and supply chain management. Tracks emerging technologies and organizational trends using real business examples to illustrate MIS issues and concepts. Features an enhanced Web site for management problem solving, with electronic commerce tours of real companies, international links to Web sites around the world, and more. Offers an optional CD-ROM with figures, graphs, photos, audio, video, exercises, and summaries. The ideal reference for executives and managers who want to learn more about management information systems.About the Author:
Kenneth C. Laudon is a Professor of Information Systems at New York University's Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored eleven books dealing with information systems, organizations, and society. Professor Laudon has also written over forty articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. A part of this research is concerned with computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress) and to the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. Ken works with the Concours Group to provide advice to firms developing enterprise systems. Ken Laudon's hobby is sailing. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations. The Laudons have two daughters, Erica and Elisabeth. Management Information Systems: Managing the Digital Firm reflects a deep understanding of MIS research and teaching as well as practical experience designing and building real-world systems.
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Book Description Prentice Hall, 2008. Condition: New. Seller Inventory # CS 40