Management Information Systems: Managing the Digital Firm (4th Edition)

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9780131598430: Management Information Systems: Managing the Digital Firm (4th Edition)

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Management Information Systems: Managing the Digital Firm, Fourth Canadian Edition, is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms' returns and maximize the value of their information technology investments.

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Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

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Utilizing technology to explain information systems and technology, this best seller prepares readers for the ever-changing demands of information systems management. The authors focus on the interconnections between technology, the organization, and IS management. Explores all of today's leading-edge topics such as intranets and extranets, firewalls and Internet security, Internet-based group collaboration, and supply chain management. Tracks emerging technologies and organizational trends using real business examples to illustrate MIS issues and concepts. Features an enhanced Web site for management problem solving, with electronic commerce tours of real companies, international links to Web sites around the world, and more. Offers an optional CD-ROM with figures, graphs, photos, audio, video, exercises, and summaries. The ideal reference for executives and managers who want to learn more about management information systems.

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