Essentials of Entrepreneurship and Small Business Management (5th Edition)

3.92 avg rating
( 66 ratings by Goodreads )
 
9780132294386: Essentials of Entrepreneurship and Small Business Management (5th Edition)

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

"synopsis" may belong to another edition of this title.

From the Back Cover:

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

  • New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
  • New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
  • "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
  • A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Excerpt. Reprinted by permission. All rights reserved.:

The twenty-first century has dawned with entrepreneurship as a major force shaping the global economy. The future growth of this economy lies in the hands of men and women committed to achieving success through innovative customer-focused new products and services. At the heart of this global movement are entrepreneurs who demonstrate their willingness to assume the risks associated with creating new business ventures. Those who possess the spirit of entrepreneurial leadership haVL1' led, and will continue to lead, the economic revolution that has proved repeatedly to raise the standard of living for people everywhere. We hope that you will join this economic revolution to bring about lasting, positive changes in your own community and around the world.

This fourth edition of Essentials of Entrepreneurship and Small Business Management introduces you to the processes of new venture creation and the critical knowledge you need to manage your business once it is formed. We,hope that you will follow your dream of becoming a successful entrepreneur with the help of this textbook and your instructor.

Text Features

  • Sections 2, 3, and 4 focus on "Building a Business Plan," and Section 5 covers "Putting the Business Plan to Work."
  • Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," explains the creative process entrepreneurs use to generate business ideas and to recognize entrepreneurial opportunities. Students learn to think like entrepreneurs.
  • Chapter 7, "E-Commerce and the Entrepreneur," serves as a practical guide to using the Web to conduct business in the twenty-first century.
  • The You Be the Consultant feature challenges students to apply what they've learned. Each chapter contains at least two of these boxed illustrations based on actual companies that pose a problem situation and include questions to focus attention on key issues and to launch lively class discussions. Featured companies include Tommy Bahama, JetBlue Airlines, NFL Films, and many others.
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
  • New, attractive layout includes in-margin glossary and learning objectives.
  • Business Plan Pro, the best-selling business planning software package from Palo Alto Software, is a valuable tool that helps students build winning business plans for their entrepreneurial ideas. The end-of-chapter Business Plan Pro exercises enable students to apply the knowledge they've gained from reading the chapter to using Business Plan Pro. A brief user guide is available in the instructor's manual.
  • The Business Disc is a sophisticated experiential learning simulation, which leads students through the steps of planning and managing a small business. Using video vignettes, students interact with scores of real people as they build and operate any kind of business: service, retail or manufacturing. The end-of-chapter Business Disc exercises enable students to link the chapter content to The Business Disc experience.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Thomas W. Zimmerer & Norman M. Scarborough
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Softcover Quantity Available: > 20
International Edition
Seller
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 5th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LBDUS6128413

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.60
Convert Currency

Add to Basket

Shipping: US$ 3.70
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Zimmerer, Thomas W
Published by Prentice Hall
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Paperback Quantity Available: 1
International Edition
Seller
Campustexxts
(Vicksburg, MI, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. Book Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # in-us-9780132294386

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.73
Convert Currency

Add to Basket

Shipping: US$ 3.75
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Scarborough
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-112499

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.56
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Scarborough Norman M., Wilson Doug, Zimmerer Thomas W.
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 744 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 291861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Scarborough Norman M., Wilson Doug, Zimmerer Thomas W.
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 2999

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.80
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Scarborough
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-112499

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Zimmerer
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2007. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-PH-IN-1688

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.62
Convert Currency

Add to Basket

Shipping: US$ 11.65
From India to U.S.A.
Destination, Rates & Speeds

8.

Zimmerer, Thomas W, Scarborough, Norman
Published by Prentice Hall (2007)
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110132294389

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.33
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

9.

Zimmerer, Thomas W; Scarborough, Norman M.; Wilson, Doug
Published by Prentice Hall
ISBN 10: 0132294389 ISBN 13: 9780132294386
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0132294389 New Condition. Bookseller Inventory # NEW6.0050721

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson
Published by Prentice Hall (2007)
ISBN 10: 0132294389 ISBN 13: 9780132294386
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2007. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0132294389

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.49
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book