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Synopsis
This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The real world focus of this learning package helps students develop the skills necessary to meet these challenges by immersing them in authentic decision-making experiences.
Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit MyMarketingLab or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0132913178 / ISBN 13: 9780132913171.
"synopsis" may belong to another edition of this title.
About the Author
Brock Smith, PhD – University of Victoria
After graduating from UBC in 1984, Brock worked for IBM Canada in a variety of sales and marketing positions in Vancouver and Calgary. He left IBM to complete a PhD in marketing from the Ivey School of Business. Brock joined UVic in 1991 and teaches marketing and entrepreneurship courses at the undergraduate, graduate, and executive program levels.
In addition to his teaching and scholarly activities, Brock is involved in select consulting projects. Recent clients include Tourism Victoria, Carmanah Technologies, Industry Canada, and the Victoria 2006 Tall Ships Society. Brock has also been involved in the development of online course materials for UVic, BC Open Learning, and Thompson Rivers University.
Sylvain Charlebois, PhD – University of Regina
Sylvain Charlebois is an assistant professor in marketing. He is currently teaching strategic marketing and international marketing to undergraduate students of the Faculty. At the School of Management of the University of Ottawa, and at HEC Montreal, he taught introduction to marketing and e-commerce to undergraduate students.
"About this title" may belong to another edition of this title.
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Marketing: Real People, Real Choices, Fourth Canadian Edition (4th Edition) Solomon, Michael; Marshall, Greg W; Stuart, Elnora W.; Smith, J. Brock; Charlebois, Sylvain and Shah, Bhupesh
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Marketing: Real People, Real Choices, Fourth Canadian Edition (4th Edition) Solomon, Michael; Marshall, Greg W; Stuart, Elnora W.; Smith, J. Brock; Charlebois, Sylvain and Shah, Bhupesh
ISBN 10: 0132626314
ISBN 13: 9780132626316
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