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Synopsis
Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
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From the Back Cover
This new book provides an accurate overview of todayÕs tourism industry thatÕs as interesting and multi-faceted as the field itself. Written in a conversational style thatÕs fun to read, it takes a balanced, business-oriented look at each component of the industry—including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.
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- PublisherPearson College Div
- Publication date1998
- ISBN 10 0132710323
- ISBN 13 9780132710329
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages347
- Rating
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Tourism: The Business of Travel
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Paperback. Condition: Very Good. Tourism: The Business of Travel This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780132710329
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Tourism: The Business of Travel
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780132710329
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Tourism: The Business of Travel
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780132710329. Seller Inventory # 9717078
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Tourism: The Business of Travel
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1999. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Stains on the edge. Different cover. Edition 1999. Different publisher. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-893-492
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