Consumer Behavior: Buying, Having, and Being

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9780133679397: Consumer Behavior: Buying, Having, and Being

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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Product Description:

Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

From the Publisher:

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices -- explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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