Items related to Consumer Behavior: Buying, Having, and Being (4th Edition)
Synopsis
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
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From the Back Cover
This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior: Buying, Having, and Being (4th Edition)
Published by
Pearson College Div (edition Subsequent), 1998
ISBN 10: 0137957254
ISBN 13: 9780137957255
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Hardcover
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Hardcover. Condition: Good. Subsequent. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0137957254-11-1
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Consumer Behavior : Buying, Having, and Being
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Condition: Good. 4th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5252834-6
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Consumer Behavior - Buying, Having, And Being
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Consumer Behavior - Buying, Having, And Being
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Consumer Behavior: Buying, Having, and Being (4th Edition)
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Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address. Seller Inventory # SHUB61634
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Consumer Behavior
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Condition: New. pp. 608 4th Edition. Seller Inventory # 262611720
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Consumer Behavior
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Condition: New. pp. 608. Seller Inventory # 5268951
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Consumer Behavior: Buying, Having, and Being (4th Edition)
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Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA77301379572546
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