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Fred R. David Strategic Management ISBN 13: 9780134860114

Strategic Management - Hardcover

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9780134860114: Strategic Management

Synopsis

An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.

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From the Publisher

Popular among students and instructors alike, this introduction to strategic management has been widely-adopted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news. It integrates three very contemporary themes throughout each chapter – globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation.

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Fred R. David
Published by Prentice Hall College Div, 1997
ISBN 10: 013486011X ISBN 13: 9780134860114
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Fred R. David
Published by Prentice Hall College Div, 1997
ISBN 10: 013486011X ISBN 13: 9780134860114
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Published by Prentice Hall College Div, 1997
ISBN 10: 013486011X ISBN 13: 9780134860114
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_427522694

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David, Fred R.
Published by Prentice Hall College Div, 1997
ISBN 10: 013486011X ISBN 13: 9780134860114
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Condition: Very Good. Very Good condition. 6th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # A15E-01370

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David, Fred R.
Published by Prentice Hall College Div, 1997
ISBN 10: 013486011X ISBN 13: 9780134860114
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ISBN 10: 013486011X ISBN 13: 9780134860114
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