Magazine Everything You Need to Know To - Softcover

Mogel, Leonard

Softcover

ISBN 10: 0135437024 ISBN 13: 9780135437025

Publisher: Pearson Ptr, 1979

Synopsis

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

Features
*fundamentals of how to prepare a dummy issue and write a business plan;
*descriptions of job opportunities in the various phases of magazine publication; and
*candid interviews with industry leaders, as well as case histories of failures and successes.

About this title

About the Author

Leonard Mogel is the founding publisher of Signature, Weight Watchers Magazine, and National Lampoon magazines; the executive producer of Heavy Metal, the animated movie; and author of seven career books, including The Newspaper: Everything You Need to Know to Make It In the Newspaper Business, The Magazine: Everything You Need to Know to Make It in the Magazine Business, Creating Your Career in Communications and Entertainment, Making It in the Media Professions, Making It in Advertising, Making It in Public Relations, Making It in Broadcasting, and Making It in Book Publishing. The Magazine, now in its fourth edition, is widely considered to be the best book on the subject.

Edition details

• Publisher: Pearson Ptr
• Publication date: 1979
• Language: English
• ISBN 10: 0135437024
• ISBN 13: 9780135437025
• Binding: Paperback
• Number of pages: 192