Marketing Management: Analysis, Planning, Implementation, and Control - Hardcover

Philip Kotler

4.06

5,837 ratings by Goodreads

9780135561508: Marketing Management: Analysis, Planning, Implementation, and Control

Hardcover

ISBN 10: 0135561507 ISBN 13: 9780135561508

Publisher: Pearson Education Canada, 1988

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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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From the Back Cover:

Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

"About this title" may belong to another edition of this title.