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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) - Hardcover
Synopsis
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"synopsis" may belong to another edition of this title.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1994
- ISBN 10 0137228511
- ISBN 13 9780137228515
- BindingHardcover
- LanguageEnglish
- Number of pages816
- Rating
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Published by
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
Used
Hardcover
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00076210585
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: SecondSale, Montgomery, IL, U.S.A.
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Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00075646008
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eighth ] Publisher: Prentice Hall Pub Date: 1/1/1994 Binding: Hardcover Pages: 801 eighth edition. Seller Inventory # 5971950
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Marketing Management: Analysis, Planning, Implementation, and Control
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Seller Inventory # G0137228511I3N00
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Condition: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # F12B-00942
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Hardcover. Condition: Good. No Jacket. Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. Piece(s) of the spine missing. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123511029
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