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Synopsis
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered.
"synopsis" may belong to another edition of this title.
From the Publisher
Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
- PublisherPearson Higher Education
- Publication date1991
- ISBN 10 0135634792
- ISBN 13 9780135634790
- BindingPaperback
- LanguageEnglish
- Rating
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Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 7th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9396097
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Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 7th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18083478-6
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Marketing Management: Analysis, Planning, Implementation and Control
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Paperback. Condition: Very Good. Marketing Management: Analysis, Planning, Implementation and Control This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780135634790
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Marketing Management: Analysis, Planning, Implementation and Control
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780135634790
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Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 7th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9396097
Quantity: 1 available
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Marketing Management: Analysis, Planning, Implementation and Control
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs3960006566
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Marketing Management: Analysis, Planning, Implementation and Control
Published by
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001334850
Quantity: 1 available
Stock Image
Marketing Management: Analysis, Planning, Implementation and Control
Published by
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004811099
Quantity: 3 available
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Marketing Management: Analysis, Planning, Implementation And Control
Published by
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Hamelyn, Madrid, Spain
Seller rating 4 out of 5 stars
Condition: Bueno. : This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered. EAN: 9780135634790 Tipo: Libros Título: Marketing Management: Analysis, Planning, Implementation And Control Autor: Kotler, Philip Editorial: Pearson Higher Education Formato: Libro de bolsillo. Seller Inventory # Happ-2023-12-01-758a80c1
Quantity: 1 available
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Marketing Management: Analysis, Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Seller Inventory # 9563598
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