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Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.
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From the Publisher
Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Marketing Management: Analysis, Planning, Implementation and Control
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Paperback. Condition: Very Good. Marketing Management: Analysis, Planning, Implementation and Control This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780135634790
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Marketing Management: Analysis, Planning, Implementation and Control
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Marketing Management : Analysis, Planning, Implementation, and Control
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Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
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Marketing Management: Analysis, Planning, Implementation and Control
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Marketing Management: Analysis, Planning, Implementation and Control
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Marketing Management: Analysis, Planning, Implementation and Control
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev1470914492
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Marketing Management
Seller: Hamelyn, Madrid, M, Spain
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Condition: Muy bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía completa sobre la gestión de marketing. Escrito por Philip Kotler, se centra en las decisiones que los gerentes de marketing y la alta dirección enfrentan para armonizar los objetivos y recursos de la organización con las necesidades y oportunidades del mercado. El libro aplica el pensamiento de marketing a productos y servicios, mercados de consumo e industriales. Esta edición, la séptima, presenta una organización optimizada del contenido, material actualizado y nuevos ejemplos que reflejan los últimos desarrollos del mercado. EAN: 9780135634790 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Prentice-Hall Idioma: en Páginas: 816 Formato: tapa blanda. Seller Inventory # Happ-2023-12-01-758a80c1
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Marketing Management: Analysis, Planning, Implementation and Control
Published by
Prentice-Hall 01/03/1991, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
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Softcover
Seller: Bahamut Media, Reading, United Kingdom
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Marketing Management: Analysis, Planning, Implementation and Control
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Seller Inventory # 9563598
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Marketing Management: Analysis, Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Seller Inventory # 9556661
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