This book is ideal for those interested in motivational concepts who are seeking to tie together a variety of theoretical approaches. The book uses a topical approach and covers a wide range of material from both animal and human behavior. Wherever possible, the book seeks to tie together different areas of research to identify common themes. It explores basic biological ideas and the concepts of reinforcers and incentive motivation, then moves to aversive motivation, with an emphasis on human motivation. Chapters discuss aggression and altruism, motivation in personality theory, attitudes and interpersonal attraction. The concluding chapter examines motivation in the workplace, sports and persuasion. For Psychologists, Counselors, Social Workers or Motivational Speakers.
"synopsis" may belong to another edition of this title.
An overview of the theories and principles of animal and human motivation -- with an emphasis on empirical research.
This book is ideal for those interested in motivational concepts who are seeking to tie together a variety of theoretical approaches. The book uses a topical approach and covers a wide range of material from both animal and human behavior. Wherever possible, the book seeks to tie together different areas of research to identify common themes. It explores basic biological ideas and the concepts of reinforcers and incentive motivation, then moves to aversive motivation, with an emphasis on human motivation. Chapters discuss aggression and altruism, motivation in personality theory, attitudes and interpersonal attraction. The concluding chapter examines motivation in the workplace, sports and persuasion. For Psychologists, Counselors, Social Workers or Motivational Speakers.
"About this title" may belong to another edition of this title.
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4th ed. Hardback octavo, no jacket as issued, pictorial cover, very good plus condition, figures. Heavy, and extra postage may be requested to destinations outside Australia. 482 pp. Fourth edition of this popular textbook. Presents key current and historical experimental findings to provide students with a broad survey of the research and theory in the field of animal and human motivation. Seller Inventory # 15207
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