Consumer Behavior

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9780136690030: Consumer Behavior

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

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Schiffman, Leon G., Kanuk, Leslie Lazar
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Leon G. Schiffman; Leslie Lazar Kanuk
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Schiffman, Leon G. and Kanuk, Leslie Lazar
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Book Description Prentice Hall, Upper Saddle River, NJ, 1994. Hardcover. Book Condition: Very Good. 5th Edition. Text appears clean, has a stamp and black mark on the fly page. Cover in excellent condition Quantity Available: 1. ISBN: 0136690033. ISBN/EAN: 9780136690030. Pictures of this item not already displayed here available upon request. Inventory No: 1560754237. Bookseller Inventory # 1560754237

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Schiffman, Leon G.; Kanuk, Leslie Lazar
Published by Prentice Hall, Upper Saddle River, NJ (1994)
ISBN 10: 0136690033 ISBN 13: 9780136690030
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Book Description Prentice Hall, Upper Saddle River, NJ, 1994. Hardcover. Book Condition: As New. 5th Edition. Text appears clean, Cover in excellent condition Quantity Available: 1. ISBN: 0136690033. ISBN/EAN: 9780136690030. Pictures of this item not already displayed here available upon request. Inventory No: 1560736507. Bookseller Inventory # 1560736507

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