Strategy and Tactics of Pricing A Guide to Profitable Decision Making - Hardcover

Nagle, Thomas T.; Holden, Reed K.

Hardcover

ISBN 10: 0136693768 ISBN 13: 9780136693765

Publisher: Pearson P T R, 1994

Synopsis

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

About this title

From the Publisher

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

From the Back Cover

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group

Edition details

• Publisher: Pearson P T R
• Publication date: 1994
• ISBN 10: 0136693768
• ISBN 13: 9780136693765
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 409