Profitable Menu Planning, Canadian Edition - Softcover

Drysdale, John A.; Kerr, Paula

Softcover

ISBN 10: 0136750346 ISBN 13: 9780136750345

Publisher: Pearson Education Canada, 1999

Synopsis

Appropriate for courses in Menu Planning, and Food and Beverage Management.

Exceptionally thorough, this text offers coverage of ALL aspects of menu planning including chapters on: planning and writing the menu, types of menus (from fast food to fine dining, banquets and buffets), objective and subjective menu analysis (including nutritional aspects). Canadian examples support the hands-on, real-world approach to menu planning.

About this title

From the Publisher

For the beginning-level course in menu planning offered in hospitality programs and culinary schools, this book covers menu costing, pricing, layout, design, menu analysis and provides a wealth of information on a variety of menus. The book is an extremely practical guide with numerous exercises that allow students to practice writing menus. A discussion on using computers in menu planning is provided, and an equipment checklist is included.

From the Back Cover

Exceptionally thorough, this book offers single-volume coverage of ALL aspects of menu planning. The book covers planning the menu, to writing the menu, types of menus (from fast food to fine dining), and objective and subjective menu analysis (including nutritional). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. For anyone interested in Menu Planning or Food Management.

Edition details

• Publisher: Pearson Education Canada
• Publication date: 1999
• Language: English
• ISBN 10: 0136750346
• ISBN 13: 9780136750345
• Binding: Paperback
• Edition number: 1
• Number of pages: 400