Items related to Principles of marketing
Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.
"synopsis" may belong to another edition of this title.
From the Publisher:
Widely hailed for its practical, and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings -- in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides a rich depth of practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace.
From the Back Cover:
M->CREATED
"About this title" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1980
- ISBN 10 0137015577
- ISBN 13 9780137015573
- BindingHardcover
- Edition number1
- Number of pages728
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Principles of Marketing
Published by
Prentice Hall July 1980
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Paper Back
Quantity: 1
Seller:
Rating
Book Description Paper Back. Condition: Acceptable. hardcover. Seller Inventory # 184825
Buy Used
US$ 5.00
Convert currency
Stock Image
Principles of Marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # K11B-01089
Buy Used
US$ 10.99
Convert currency
Stock Image
Principles of Marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # I12I-00516
Buy Used
US$ 10.99
Convert currency
Stock Image
Principles of marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Acceptable. Buy with confidence! Comes with our 100% money back guarantee!! Tracking included with every order!!! **** Access codes and supplements are not guaranteed with used items **** The cover shows normal wear and tear . Some pages are bent and/or curved . Seller Inventory # 4HSN47001R1K
Buy Used
US$ 8.01
Convert currency
Stock Image
Principles of marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0137015577-G
Buy Used
US$ 15.97
Convert currency
Stock Image
Principles of marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-0137015577-G
Buy Used
US$ 15.97
Convert currency
Stock Image
Principles of marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0137015577-G
Buy Used
US$ 15.97
Convert currency