Business Essentials - Hardcover

Ebert, Ron

Hardcover

ISBN 10: 0137517106 ISBN 13: 9780137517107

Publisher: Prentice Hall College Div, 1997

Synopsis

Appropriate for Introduction to Business. The revision of Essentials continues building on the key ideas of price and length. Instructors will now have time to cover all the necessary topics and also use the various support materials. The new, briefer second edition continues to provide the "essentials" of business, but also includes more updated, current examples and references that help the student better apply his knowledge to real companies. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. Important topics such as those presented in the following examples reinforce the "essentials" approach. Chapters 1 and 2 present business concepts to students and in Chapters 3, 4, & 5 the legal, ethical and global issues are introduced. Chapter 6, 7 & 8 explore the management side and Chapters 9 & 10 further discuss developing the human resource skills necessary to good employee relations. Chapter12 expertly covers accounting and information systems. Chapters 13, 14 & 15 combine the marketing aspects of producing goods and services. Chapters 16 & 17 focus on the financial aspects of the banking, security, and investment community.

About this title

From the Publisher

This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.

From the Back Cover

Key Benefit: A brief 4-color, affordable paperback with clear content, complete pedagogy and an outstanding, ancillary package, this new, briefer second edition continues to provide the “essentials” of business, but also includes more updated, current examples and references. Key Topics: Covers the legal, ethical and global issues of business today. Explores the management and human resource skills necessary to good employee relations. Other topics include accounting and information systems; the marketing aspects of producing goods and services; and the financial aspects of the banking, security, and investment community.

Edition details

• Publisher: Prentice Hall College Div
• Publication date: 1997
• ISBN 10: 0137517106
• ISBN 13: 9780137517107
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 532