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Synopsis
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
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About the Author
Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.
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Sales Promotion: Concepts, Methods and Strategies
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Sales Promotion: Concepts, Methods and Strategies
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Sales Promotion: Concepts, Methods and Strategies
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0137881673I4N00
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Sales Promotion: Concepts, Methods and Strategies
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Sales Promotion: Concepts, Methods and Strategies
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Sales Promotion: Concepts, Methods and Strategies
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1990. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations c ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1990. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-618
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