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Synopsis
"One of the best books around for demystifying the deliberately mysterious arts of advertising."-- Salon "Fascinating, entertaining and thought-stimulating."-- The New York Times Book Review "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command-- The New Yorker Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers , which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society , about the threats to privacy posed by new technologies.
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About the Author
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.
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The Hidden Persuaders
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G0140205853I5N00
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The Hidden Persuaders
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G0140205853I3N00
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The Hidden Persuaders
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Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR001121967
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Hidden Persuaders
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Couverture différente. Edition 1981. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Different cover. Edition 1981. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-154-825
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Hidden Persuaders
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 14777248-6
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The Hidden Persuaders
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,200grams, ISBN:0140205853. Seller Inventory # 9133231
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The Hidden Persuaders
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780140205855
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The hidden persuaders / by Vance Packard
Published by
Harmondsworth : Penguin, 1975
ISBN 10: 0140205853
ISBN 13: 9780140205855
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Seller: MW Books, New York, NY, U.S.A.
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Reprint. Near fine paperback copy; wrapper edges very slightly dulled. Remains particularly well-preserved overall; tight, bright, clean and especially sharp-cornered. Physical description; 248 p. ; 18 cm. Subjects; Advertising Psychological aspects. Propaganda. Persuasive Communication. Advertising Social aspects United States. Advertising Psychological aspects. Subliminal projection. 1 Kg. Seller Inventory # 349432
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The Hidden Persuaders
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780140205855
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The Hidden Persuaders
Seller: Book Express (NZ), Shannon, New Zealand
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Paperback. Condition: Good. 224 pages. Cover wornOne of the best books around for demystifying the deliberately mysterious art s of advertising.-- Salon Fascinating, entertaining and thought-stimulating.-- T he New York Times Book Review A brisk, authoritative and frightening report on h. Seller Inventory # 3746n
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