Bargaining for Advantage (Penguin Business Library) - Softcover

Gr Shell

Softcover

ISBN 10: 0140289305 ISBN 13: 9780140289305

Publisher: Penguin Press, 2000

Synopsis

Combining insights in negotiation research with the tactics used by some of the world's leading business strategists, this book is a guide to becoming a more effective negotiator. Richard Shell explores the hidden psychology and patterns that govern every bargaining situation. The text is driven by stories about everything from hostage taking and high stakes business deals to everyday encounters. It offers a step-by-step approach that draws on the reader's own communication style to make a skillful negotiator.

About this title

From the Back Cover

Getting a little better at negotiation can make a big difference in your life. Let a leading teacher at the world-renowned Wharton School of Business make you a lot better.

As director of the Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research. Shell's unique approach, which starts with a candid self-assessment of your personal strengths and weaknesses, helps everyone from the inexperienced, anxious negotiator to the seasoned veteran. You will learn to:
-- Succeed even when you think you are short on bargaining power
-- Counter hardball tactics and tricks without compromising your ethics
-- Build trust in working relationships
-- Improve your leverage at each stage of the process
-- Decide when to compromise

Laced with entertaining stories about some of the best negotiators of all time -- including Benjamin Franklin, J. P. Morgan, Sony's Akio Morita, and Donald Trump -- this remarkable how-to guide gives you the tools you need to become a skillful negotiator in every aspect of your life.

About the Author

G. Richard Shell is an award-winning teacher and scholar at the Wharton School of the University of Pennsylvania. He was named one of the country's top business school professors in Business Week's Guide to the Best Business Schools in 1993 and 1999. His articles on negotiation and dispute resolution have appeared in such publications as the Wall Street Journal and the New York Times.

Edition details

• Publisher: Penguin Press
• Publication date: 2000
• ISBN 10: 0140289305
• ISBN 13: 9780140289305
• Binding: Paperback
• Language: English
• Number of pages: 304