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The New Penguin Dictionary of Business - Softcover

 
9780140513776: The New Penguin Dictionary of Business

Synopsis

Clearly written, with up-to-the-minute information and packed with practical and relevant examples, The New Penguin Dictionary of Business is the perfect book for anyone-whether student or working professional-who needs to know the latest jargon in the field.

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About the Authors

Graham Bannock is chair of Bannock Consulting and co-author of The Penguin Dictionary of Economics.

Evan Davis is the BBC's economics editor.

Paul Trott is a senior lecturer at the University of Portsmouth.

Mark Uncles is head of the school of marketing at the University of New South Wales in Australia.

Mark Uncles is a Professor of Marketing, and Head, School of Marketing, University of New South Wales.

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Evan Davis; Graham Bannock; Mark Uncles
Published by Penguin Books, 2003
ISBN 10: 0140513779 ISBN 13: 9780140513776
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Trott, Paul
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Davis, Evan and Bannock, Graham and Uncles, Mark and Trott, Paul
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Davis, E. et al.
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ISBN 10: 0140513779 ISBN 13: 9780140513776
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