Synopsis
Clearly written, with up-to-the-minute information and packed with practical and relevant examples, The New Penguin Dictionary of Business is the perfect book for anyone-whether student or working professional-who needs to know the latest jargon in the field.
"synopsis" may belong to another edition of this title.
About the Authors
Graham Bannock is chair of Bannock Consulting and co-author of The Penguin Dictionary of Economics.
Evan Davis is the BBC's economics editor.
Paul Trott is a senior lecturer at the University of Portsmouth.
Mark Uncles is head of the school of marketing at the University of New South Wales in Australia.
Mark Uncles is a Professor of Marketing, and Head, School of Marketing, University of New South Wales.
"About this title" may belong to another edition of this title.
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