Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas - Softcover

Seth Godin

Softcover

ISBN 10: 0141030534 ISBN 13: 9780141030531

Publisher: Penguin Books, 2009

Synopsis

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from "Fast Company" magazine and several of the short e-books he has written in the last few years. It includes: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; and, "Judging a Book by its Cover Do Less". "Small is the New Big" is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen'.

About this title

From the Back Cover

"Godin's collection is arranged alphabetically and was compiled mostly from his short, snappy blog, Fast Company column and e-books.... His riffs jump wildly, from the strategy of coming up with a cool name for your business to thoughts on polka music playing on elevators.... If you're looking for a jump-start, this is a good place to begin."
-USA Today

"Godin's keen insights on the nature of business in this early part of the 21st century are extremely practical and relatable. Though he's a big thinker, there's nothing eggheaded or esoteric in his writing.... He riffs on various factors affecting modern business: the Internet, time deficits, scarcity, the power of stories, the value of authenticity, the death of mass marketing, excellence, incompetence and how these things create challenges and opportunities for people and companies. For all Godin's savvy, the one thing he rarely gets credit for is his writing. The simplicity and clarity with which he conveys his ideas is assumed, but it's not easy to do, believe me."
-Miami Herald

"Read this book a few pages at a time. Why? The book contains statements and ideas that make you think. You need time to mull them over. Time to think about how you might apply them. Take away what you need. Make copies of what you found interesting and give them to your coworkers. Repeat every few days."
-Chicago Tribune

"Godin's writings are generally inspirational - the book is a huge bowl of ideas that you can gobble in one sitting or dip into at any time."
-BlogCritics.org

"Seth's real gift is his ability to think big, to challenge the status quo, and to inspire your own big ideas in return. In other words, you won't leave the table hungry."
-MarketingProfs.com

"Business and marketing ideas from one of the genre's most original thinkers.... Godin writes with humor and infectious energy, and there are plenty of engaging stories and ideas here to get you out of a rut and help jump-start your creativity.... Godin's inspired worldview - in which the most mundane experiences trigger great business ideas - makes for an educational and enjoyable read."
-Kirkus Reports

About the Author

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

Edition details

• Publisher: Penguin Books
• Publication date: 2009
• Language: English
• ISBN 10: 0141030534
• ISBN 13: 9780141030531
• Binding: Paperback
• Edition number: 1
• Number of pages: 352