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Synopsis
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
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About the Author
Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.
From AudioFile
Ranging in subject from master salesman Ron Popeil to hair dye, pasta sauce, and how the NFL can help us hire better teachers, this collection of the author's essays from THE NEW YORKER is both entertaining and informative. Malcolm Gladwell reminds us that authors can effectively read their own books by turning in a well-crafted, subtle performance. His slightly husky upper-register voice is calm and assured, and he knows exactly where to pause, provide emphasis, and how to deliver a punch line. While Gladwell is not a seasoned reader and sometimes needs to vary his pitch and rhythm, he seems to relish bringing to light the ideas and people he finds fascinating. R.I.G. © AudioFile 2009, Portland, Maine
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- PublisherPenguin
- Publication date2009
- ISBN 10 0141047984
- ISBN 13 9780141047980
- BindingPaperback
- Number of pages432
- Rating
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