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Synopsis
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
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From the Back Cover
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs such as the modernist 'Frankfurt Kitchen' of 1924, the 1954 streamlined and tail-finned Oldsmobile, or 'Blow', the inflatable chair ubiquitous in the late 1960s, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan M. Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the 'Americanization' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
About the Author
Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present.
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- PublisherOxford University Press
- Publication date1997
- ISBN 10 0192842048
- ISBN 13 9780192842046
- BindingPaperback
- Edition number1
- Number of pages288
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Twentieth-Century Design (Oxford History of Art)
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Twentieth-Century Design (Oxford History of Art)
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Paperback. Condition: Very Good. The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs like the modernistic `Frankfurt Kitchen' of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or `Blow', the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the `Americanisation' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001288233
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Twentieth-Century Design (Oxford History of Art)
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ISBN 13: 9780192842046
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