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Synopsis
Ideal for students in research methods courses and for readers seeking a clear guide to conducting behavioral studies, the fourth edition of A Practical Guide to Behavioral Research provides an accessible introduction to the techniques and tools of behavioral research used in psychology, sociology, and anthropology, as well as in business, education, design, and program evaluation. It offers a multi-method, hands-on, interdisciplinary approach including observation, interviewing, questionnaire construction, experimentation, content analyses, case studies, and the use of personal documents and archival measures. Students are encouraged to learn by using statistical techniques rather than just reading about them.
This revision includes a new chapter describing the research opportunities provided by using the Internet in behavioral research, and new material on the use of computers in running research studies and in data analysis. It also expands coverage of case studies and qualitative research, and introduces the role of the camera in behavioral research. Details on conference presentations and on writing technical reports and journal articles are included. This edition also features more information on work being done outside of North America. Lively and straightforward, the fourth edition of A Practical Guide to Behavioral Research is an indispensable tool for teachers in need of an excellent textbook, and an invaluable reference for anyone interested in behavioral studies.
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About the Author
Barbara B. Sommer, Professor of Psychology, University of California, Davis. Robert Sommer, Professor of Psychology, University of California, Davis.
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A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # J03B-01494
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A Practical Guide to Behavioral Research : Tools and Techniques
Published by
Oxford University Press, Incorporated, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 4th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 323028-6
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A Practical Guide to Behavioral Research : Tools and Techniques
Published by
Oxford University Press, Incorporated, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_441171859
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A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
Used
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Seller: HPB-Diamond, Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_319802214
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A Practical Guide to Behavioral Research : Tools and Techniques
Published by
Oxford University Press, Incorporated, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9985389-6
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A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
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Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good used book, light creasing and wear. Seller Inventory # graytrpb19r1015
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A Practical Guide to Behavioral Research: Tools and Techniques
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ISBN 10: 0195104196
ISBN 13: 9780195104196
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Seller: Second Site Books, Chicago, IL, U.S.A.
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Soft cover. Condition: Fine. . In this fourth revision of their college textbook providing a practical guide to behavioral research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multi method, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis. Seller Inventory # 001177
Quantity: 1 available
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A Practical Guide to Behavioral Research: Tools and Techniques
Published by
Oxford University Press Inc, 1997
ISBN 10: 0195104196
ISBN 13: 9780195104196
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Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev7754184247
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