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Ideal for students in research methods courses and for readers seeking a clear guide to conducting behavioral studies, the fourth edition of A Practical Guide to Behavioral Research provides an accessible introduction to the techniques and tools of behavioral research used in psychology, sociology, and anthropology, as well as in business, education, design, and program evaluation. It offers a multi-method, hands-on, interdisciplinary approach including observation, interviewing, questionnaire construction, experimentation, content analyses, case studies, and the use of personal documents and archival measures. Students are encouraged to learn by using statistical techniques rather than just reading about them.
This revision includes a new chapter describing the research opportunities provided by using the Internet in behavioral research, and new material on the use of computers in running research studies and in data analysis. It also expands coverage of case studies and qualitative research, and introduces the role of the camera in behavioral research. Details on conference presentations and on writing technical reports and journal articles are included. This edition also features more information on work being done outside of North America. Lively and straightforward, the fourth edition of A Practical Guide to Behavioral Research is an indispensable tool for teachers in need of an excellent textbook, and an invaluable reference for anyone interested in behavioral studies.
This revision includes a new chapter describing the research opportunities provided by using the Internet in behavioral research, and new material on the use of computers in running research studies and in data analysis. It also expands coverage of case studies and qualitative research, and introduces the role of the camera in behavioral research. Details on conference presentations and on writing technical reports and journal articles are included. This edition also features more information on work being done outside of North America. Lively and straightforward, the fourth edition of A Practical Guide to Behavioral Research is an indispensable tool for teachers in need of an excellent textbook, and an invaluable reference for anyone interested in behavioral studies.
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About the Author:
Barbara B. Sommer, Professor of Psychology, University of California, Davis. Robert Sommer, Professor of Psychology, University of California, Davis.
Review:
"Clearly written with interesting, timely examples. Appropriate for undergraduate or graduate students."--Ben Rafoth, Indiana University of Pennsylvania
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date1997
- ISBN 10 0195104196
- ISBN 13 9780195104196
- BindingPaperback
- Edition number4
- Number of pages400
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A Practical Guide to Behavioral Research: Tools and Techniques
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A Practical Guide to Behavioral Research: Tools and Techniques
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A Practical Guide to Behavioral Research: Tools and Techniques
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A Practical Guide to Behavioral Research: Tools and Techniques
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Book Description Soft cover. Condition: Fine. . In this fourth revision of their college textbook providing a practical guide to behavioral research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multi method, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis. Seller Inventory # 001177
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A PRACTICAL GUIDE TO BEHAVIORAL RESEARCH: TOOLS AND TECHNIQUES.
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A Practical Guide to Behavioral Research: Tools and Techniques
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