Items related to International Retailing

International Retailing - Softcover

Alexander, Nicholas; Doherty, Anne Marie

 
9780199212828: International Retailing

Synopsis

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.

Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.

The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:

Student site:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions

Lecturer site (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

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About the Author

Nicholas Alexander is Chair of International Marketing at the University of Wales, Aberystwyth. Anne Marie Doherty is Head of Marketing Division at the University of Glamorgan.

"About this title" may belong to another edition of this title.